After graduating from the U of A in 2007, I went on to get my Master’s degree in French and Marketing from the University of Wisconsin-Madison. During the 2nd year of the program, all of the students had to complete an internship in a Francophone country. I did mine at INit, a market research firm in Paris. I was hired on by them after as a market analyst. That first experience really helped me become more at ease with French business practices and set the foundation for my career both here in France and in my field. In 2010, my family relocated to Lyon where I had the pleasure of working for DIBS Marketing & Conseil for almost 8 years as a consultant and market research executive. Passionate about innovation, I joined UMI / Dynergie in early 2018 - UMI is a Lyon-based tech start-up that has developed a digital market testing tool that helps innovation project leaders evaluate the market potential of their technology, discover new applications, find interested potential partners or clients, and make reliable Go / No-Go decisions.
